Managing Human Behavior in Public and Nonprofit Organizations

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5th

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978-1-5063-8266-1

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LEADING FROM WITHIN

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The Marketing of Professional Services—An Organisational Dilemma

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Why Succession Planning Can’t Wait: Four Steps for Building a Leadership Pi…

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CASE STUDY How Professional Services Marketing Turned Drucker & Scaccetti Int…

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170 All Department KPI’s: Every Analyst Must Know

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MARKETING OF KNOWLEDGE BASED SERVICES

The issues discussed in this paper refer to the contemporary role of services in the knowledge-based economy. The author identifies the fields of services that currently constitute the so-called economy development carriers and names them knowledge-based services. Educational, research, and information and communication, as well as business services are particularly significant in this group…

key perfomance indicators

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Marketing Principles

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Introduction to marketing

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