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Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know

Philip Kotler. - Personal Name;

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Series Title: -
Call Number: -
Publisher: New Jersey. : by John Wiley & Sons, Inc., 2003
Collation: xviii, 221p
Language: English
ISBN/ISSN: 0-471-26867-4
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: -
Subject(s): Business Study
Specific Detail Info: -
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